At BCP Detroit, we believe that every brand has a unique story to tell. Our mission is to help businesses, entrepreneurs, and organizations capture their essence through powerful photography and video content. Whether it’s a personal branding session, a corporate event, or visual content creation, our work is driven by creativity and precision. Today, we’re giving you an inside look at one of our recent projects, tips on how to plan your next photoshoot, and a success story that highlights the real impact of high-quality video content.
Behind the Scenes: Creating Stunning Headshots for Lynette Jones
Recently, we had the pleasure of working with Lynette Jones on a personal branding photoshoot, guided by Nutrena Tate of BrandNu Consulting. Lynette needed headshots that not only captured her professional look but also reflected her personal brand in a creative, yet sophisticated way. The shoot took place in beautiful Downtown Detroit, offering the perfect backdrop to highlight Lynette’s vibrant personality.
Styling was key for this shoot, and Daun Green of Dusk til Daun curated Lynette’s look, while the talented Sunni provided makeup that enhanced her natural glow. Every aspect of the session was meticulously planned to ensure that Lynette’s brand came to life through the images.
Our team focused on capturing more than just headshots. We explored a variety of shots that would give Lynette a versatile portfolio, including some close-up action shots that show her in "creation mode." These are perfect for social media, her website, and even press releases as her brand continues to grow.
The energy on set was electric, and we couldn’t wait to see how Lynette would use these images to elevate her personal brand. If you’re curious to see more, check out the behind-the-scenes video of this photoshoot—it gives you a glimpse of the teamwork and creative magic that happens when we come together to bring a brand’s vision to life.
How to Plan for Your Personal Branding Photoshoot
When you’re preparing for a personal branding or headshot session, it’s important to plan strategically so your images work for you long after the shoot is over. Here are some key considerations to ensure you get the most out of your photoshoot:
1. Define Your Purpose
Before stepping in front of the camera, it’s crucial to know exactly how you’ll use your images. Are they for your website, social media, or printed materials? Each platform may require a different style or composition, so having this clarity ensures your photos align with your needs.
For instance, if you’re planning to refresh your website, think about including banner images, team shots, and close-ups that convey your brand’s vibe. On social media, engaging lifestyle shots or action images may be more effective in connecting with your audience.
2. Consider Your Audience
Your personal brand is all about connecting with your target audience, and the images you create should reflect that connection. Think about the kind of message you want to convey. Are you aiming to show professionalism, approachability, creativity, or something else? This will guide not only how you pose but also the overall feel of the shoot—from the background setting to your outfit choices.
3. Think Beyond Headshots
While headshots are essential for any personal branding session, consider the other visual elements that can support your brand. For example, do you need images that showcase your work in progress? Hands-on shots or close-ups of your tools can show the world what you do. Or perhaps you’re trying to communicate that you’re a mentor or coach. In that case, shots with relaxed body language or interactions with others might convey the warmth and trust you bring to your role.
4. Have a Long-Term Vision
One of the biggest mistakes brands make is not thinking long-term. You want images that can serve multiple purposes down the road. Think about how your brand may evolve and consider creating images that are versatile enough to grow with you. This way, you can continue to use these photos across a variety of platforms and campaigns.
By keeping these tips in mind, you’ll not only feel more prepared for your photoshoot, but you’ll also walk away with images that truly reflect your brand’s identity and support your goals.
Client Success Story: Kelle Thorpe of Kommas with Kelle
One of the things we’re most proud of at BCP Detroit is the relationships we build with our clients. Each project gives us a chance to contribute to the success of their businesses, and we love nothing more than seeing the tangible impact our visuals have. A perfect example of this is our work with Kelle Thorpe, founder of Kommas with Kelle, a thriving business finance consultancy.
Kelle came to us looking to elevate her personal brand and engage with a broader audience through compelling video content. She wanted visuals that not only highlighted her expertise but also reflected the passion and personal touch she brings to her clients.
Here’s what Kelle had to say about working with us:
"Working with BCP Detroit has been a transformative experience for my business. The video content Alisha and Brice created for Kommas with Kelle allowed me to communicate my brand's message in a way I hadn’t been able to before. Their professionalism, creativity, and dedication to my vision were unmatched."
This testimonial speaks volumes about how professional video content can elevate a brand and create deeper connections with an audience. Through our collaboration, Kelle was able to showcase the unique value she offers to her clients, and her business has continued to grow as a result. For us, helping brands like Kelle’s shine through powerful storytelling is what it’s all about.
How BCP Detroit Can Elevate Your Brand
At BCP Detroit, we don’t just take photos or shoot videos—we craft stories. We help brands communicate their unique identities through visual content that captures attention and leaves a lasting impression. Whether you’re looking to update your headshots, create promotional videos, or capture the magic of a live event, our team is ready to bring your vision to life.
Ready to start your journey? Let’s create something amazing together.
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